Thursday, August 18, 2011

Link Building: White hats and dirty spammers

Ever since I started doing Search Engine Optimization (SEO) at my internship, I couldn't stop wanting to learn more about it. It became a new challenge and a new skill to learn.

But just as everything else in social and online marketing, ways to do SEO are always changing, especially with Google's new Panda Update.

After spending countless hours optimizing a client's website using old, proven SEO techniques that still work, including keyword research and meta tags/descriptions, we got some great results and multiple #1 rankings. 
The SEO success made me feel like nothing is impossible, and the next step, i.e. building links, seemed like a piece of cake.